shutting down is okay

99% of the tokens go down and to the right — this isn't limited to 'crypto tokens' but all companies, ideas and businesses. they fail, they shut down and they move on. when you launch a token, you're accountable to bind the token throughout the life-cycle of your current company. if you fail, the token will die down eventually, and that's COMPLETELY OKAY.

the future will be full of infinite tokens created by the same creator — while we create a new paradigm for how companies should go 0 to 1, the odds of failure will always be high. the entire point of 'pmf or death' with tokens is that very often, the product (and) the token will die. they might not happen at the same exact time, though. that's just how the markets work.

tldr; launching a token is de-stigmatized, and its not a very big deal when the project fails. the investors know this clearly, 99% of their bets will go to 0 over a long enough time horizon.

aim to be in the 1% wealth-creation-events.