pmf > tmf

while deploying ownership coins invites millions of eyeballs which is net +ve for your business, having a price associated with your company also comes with responsibilities and downsides. 

you will get texts from 100s of anon investors asking you to do things that increase the price (but not may help the product directly), or introduce ‘flywheels’ that demand your revenue to go directly to buying back your token. 

we think you should prioritize product > token in the short run, and aim to bring the token into the heart of your product. make it the currency of transactions, subscriptions, payments, accessing features or perks.

fyi, a good token isn't equal to a good product. β ≠ 1. a good product can still have a bad chart. a bad product can still have a good chart. it's a maze, but for once, there's an equilibrium to be found.

urge you to read "the promise and peril of project coins".