mental models
Nov 6, 2025
build in public

one of your bets is already oracle. that's hopefully, infinite distribution for the founders we work with.
second, your edge with marketing is very important. lean into your dna. maybe its twitter, or its substack or its tiktoks and reels or they're vlogs.
sometimes, you don't need to market; your product, timing win. but don't bet entirely on that (please?)